How to Build an Idea Radar 🛰️

Over 4 million professionals start their day with Morning Brew—because business news doesn’t have to be boring.

Each daily email breaks down the biggest stories in business, tech, and finance with clarity, wit, and relevance—so you're not just informed, you're actually interested.

Whether you’re leading meetings or just trying to keep up, Morning Brew helps you talk the talk without digging through social media or jargon-packed articles. And odds are, it’s already sitting in your coworker’s inbox—so you’ll have plenty to chat about.

It’s 100% free and takes less than 15 seconds to sign up, so try it today and see how Morning Brew is transforming business media for the better.

Check it out

“I have a PhD on this, but I just don’t know what to write about”

This was the words of a deeptech founder after an interview recently.

Fun fact, almost every single person I interview asks me “how do I communicate more about this?” and that’s why this newsletter exists.

Which made me think… are good ideas hard to come by?
or is being an expert a handicap?

I think not… let’s go hunting for ideas that people actually care about.

I am working towards a guide for science and tech teams, what would appeal to you the most?

If you were sent this by a friend, join in below!

Science comms is about opening a door and inviting people in, showing them around a bit, telling them

“hey you can grab anything you want from the fridge just don’t finish the Coco Pops”, or,

“oh this bit here, yes this looks scary but let’s open it up and see how it works, it’s not that bad”

whether they want to stay and build with you, or use what you are building, science comms is a way of connecting. And for that, you need to build a path. Ideas are the path (this metaphor is so over).

but let’s start with your IT, your expertise:

And that is why you feel like you don’t have any good ideas, or your singular idea is to explain everything you do in one go.

but ideas come in 3 flavours:

This goes back to last week’s edition. The number one thing you need is a story beginning. Look through your saved posts, the things you have liked, screenshoted, send to friends.

What did they do to grab your attention?

A few that I notice in the science comms space:

The subject matter can be totally different but the way you set up the story can be a huge unlock.

These beginnings are a great set of cruches while you are learning to speak to an online community.

This is the essence of what you want to talk about, the thing that you can talk about for hours, your product, your research, your secret sauce.

Instead of trying to jam pack everything into one piece think of this as little bites with a small story arc. There are storylines that are universally loved for a reason.

If I had to summarise my entire job into ONE word, it would have to be “questions”.

Asking great questions is at the core of every story. If you are listening to a podcast and hear a great question that you know you are qualified to answer - save it.

My personal favorite: Ask your friends “what do you think I do?”

You would be surprised how many great questions they might throw your way that will make you also further understand where the confusion or intrigue hides.

I haven’t eaten Coco Pops in a decade, but I still remember how filling and light they are when you need to run out the door without skipping breakfast.

Reactions are your Coco Pops.

But there is a way to do it tastefully.

Negative reactions usually carry a lot more umph in the digital sphere but I would urge everyone to practice optimism anytime possible.

Good pieces of journalism on your subject area are a great way to start.

Often times journalists have only a limited number of words for a story, you can share an article and add a few points that they probably would cover if they had more space. If you find a mistake, or something that is not entirely clear in the piece, you can attempt to expand on it and show where most people get confused.

If you are following industry specific news, Nature News for example, you can translate a piece of news to a non-expert audience.

Think of yourself as a chef that is putting the hat down for a night to be a food critic.

Thank you for reading all the way through, if you have any requests, questions or ideas for future editions please don’t hesitate to send them through

Always learning,

Coco pops chef Giota
👩🏼‍🍳

I never thought a video about cloning horses for a sport that most have never seen would take off… but here we are 🙂